'Sukha means 'joy of life' in Sanskrit, the language of the Buddhist monks in India and Nepal. Sukha simply is, a bundle of joy!' This is how Irene Mertens, Sukha's owner, welcomes you into the online version of her concept store. This white, simple, airy, whimsical warehouse in the heart of Amsterdam is an amazing place where you can find fashion items, books, accessories, presents and unique handmade products from Dutch designers. The interior total white loft space offers a great base for the product display. Both the decoration and the shop window change quite often but the off-white aesthetic is something that always stays. All the amazing illustrations and hand-lettering are by Barbara van den Berg; love the handpainted rug on the floor. If I ever had a store it would definitely look like Sukha!
// via vosgesparis // PHOTOGRAPHY Jeltje Janmaat